Launching a new brand to the market is delicate since; although the product can be of excellent quality; if it is not born accompanied by a campaign that convinces the target audience, the efforts will be truncated. Brisk is a success story: excellent product and right advertising were the perfect formulae.
Pepsi Lipton International
Digital Optimized MKT
Social Media Management
Brand launch in Jamaica, through a cutting-edge digital strategy. Based on global brand guidelines; adapted from uses, customs and tastes of the region; we created a novel and trend-oriented campaign to position the brand in the current market.