Production Services | Signature Productions | Animation & CGI
Context
& Idea
WILD commissioned Zummatra to produce “Los Titulares” for Pollo Rey / Pollo Indio across Central America. The campaign was built around a dynamic, editorial concept that required a visual world capable of supporting multiple stories, scenarios and branded environments — while maintaining a premium, highly controlled aesthetic.
Production
Challenge
The challenge was to deliver the production value of an international campaign while producing locally in Central America — elevating the campaign’s visual standard, creating multiple environments within a controlled studio setting, and building a visually dynamic campaign world capable of adapting across multiple pieces and formats.
Execution
Zummatra designed and produced the campaign inside a virtual production stage, using large-format LED volumetric screens to create fully controlled digital environments around the talent. Live-action cinematography, real-time environments and volumetric LED technology let the team shift between locations, perspectives and visual worlds without traditional location changes — the scale and precision of a high-end international production, with the flexibility of a controlled studio shoot in Mexico City.
Impact
A local production with an international production value. “Los Titulares” demonstrated how virtual production can transform the scale and ambition of a regional campaign — bringing together cinema-grade production design, real-time environments and LED volumetric technology in a controlled studio environment. The result was a flexible visual platform capable of generating multiple campaign scenarios while reducing the limitations traditionally associated with location-based production.
Digital Films